Sell Your Horse The Right Way
A Straight-Talking Guide to Selling with Confidence
Selling a horse is rarely just a transaction.
It is a decision that sits between practicality and responsibility, shaped by years of care, investment, and the quiet understanding of your horse.
So how do you do it well, without regret, without cutting corners, and without compromising the horse’s future?
This book steps beyond the usual checklists and sales tips. It brings together real-world experience, ethical considerations, and clear guidance to help you navigate the process with confidence.
From assessing your horse honestly, to setting a fair price and presenting it accurately, every stage is explored with the depth it deserves.
How do you recognise the right buyer, not just the eager one?
What does a good home really look like?
And what responsibility do you carry once the sale is done?
You will learn how to:
- Evaluate your horse’s strengths, limitations, and true market position
- Prepare your horse physically and mentally for sale
- Write advertisements that are honest, effective, and attract the right enquiries
- Manage viewings and trials safely and professionally
- sk the questions that matter, and read between the lines of the answers
- Protect both yourself and your horse with clear agreements and expectations
You don’t need decades of experience to sell your horse with confidence.
Grounded in decades of hands-on experience, this book offers practical checklists and
insight whether you are selling your first horse or your fiftieth. The aim remains the same; to place the horse where it has the best chance to thrive.
This is not about selling quickly. It is about selling well.
Because a good sale is not measured by price alone. It is measured by what happens next.
REFLECTIONS ON BUYING THE RIGHT HORSE
Client Testimonials
Meet Jeanette Gower
Jeanette Gower has been breeding Australian Stock Horses for over 55 years in South Australia under the Chalani prefix. Together with her daughter Kim, the stud has enjoyed considerable success Australia wide. Jeanette taught adult Equine Studies for 19 years and has written numerous articles for equine magazines. In 1999 she wrote the widely acclaimed book Horse Colour Explained. Horses are her passion, and she shares that passion with her readers.
